Chaim BePlus was founded by Mindy (Wenner) Ajzner, from Toronto, Canada, now living in Ra'anana. Mindy holds a B.Ed. in Tanach, an M.A. in Jewish Studies, and a Senior Bookkeeping Diploma. She trained and volunteered as a financial coach for families in debt. After several years of helping people in dire financial circumstances, she decided to focus on poverty prevention through education, and founded Chaim BePlus in 2006. Since then, Chaim BePlus has taught financial literacy to over 17,000 youth mainly in weak populations. Mindy lectures around Israel on women's and family finance.